CASE STUDY: COCO RABBIT

BRIEF

Coco Rabbit is a new coffee/energy hybrid beverage, featuring chocolate-based flavors initially. It is being introduced into a challenging brand and marketing environment, across both the coffee and energy drink businesses.

We find that the competing industries tend to take themselves way too seriously – all of them are focused on location, purity and quality, power, being extreme, enhancing performance, in your face branding, and yes a few animals. Quality and taste are critical to us, but our brand is different. Why? We’ve got the Rabbit.

We are not your “average rabbit”. We are COCO RABBIT. We want to own the space abandoned by our competitors, because it allows us to bring the Coco Rabbit experience and promise to life: Go fast – Go Slow – Go however you want to go. GO GO GO.

Final Branding & Mock-up Merch